Wowrack's courageous, tech-savvy mascot embodies bravery, selflessness, and advanced skills. As a tech-savvy assistant, HIROW consistently adapts to the latest technology, reflecting our commitment to help, integrity, and reliability.
HIROW
HIROW is a friendly robot that always serves sincerely wherever and whenever. HIROW is also equipped with the latest technology so that it has high technical skills, quickly adapts to the newest technology, and is always ready 24/7/365 to face any challenges.
HI-RO （ヒーロー）
in Japanese, it means hero.
For us, HIROW means:
Helpful
Integrity
Reliable
Organized
Wowrack
HIROW Personalities
#1 The Ears
Bluetooth headphones inspire HIROW's ear shape. This represents his ability to listen to clients' needs. Apart from that, a Bluetooth feature supports data transmission on HIROW.
#2 Coloration
HIROW's body is dominated by gray to show the characteristics of robots in general, and the blue color reflects Wowrack's reliability in providing services in the technology sector.
#3 Stable Feets
HIROW's legs, which look solid, represent that Wowrack is a stable and robust company.
#4 Head Printed Antenna
The two curved lines on HIROW's head are inspired by the glass-printed antennas on cars that function as Wi-Fi and GPS receivers.
#5 Flexible Hand
HIROW is equipped with flexible hands to help him move more freely and dexterously. This represents Wowrack's flexibility towards client needs and ability to adapt to new changes.
#6 Wowrack Logo
The Wowrack logo in the middle symbolizes the life invested in HIROW, indicating that HIROW upholds Wowrack's Core Values.
HIROW Colors
#cdd5db
#152c4f
#fc7f3f
#009fdc
#839ac5
#49669e
HIROW Expressions
HIROW facial expression can be used according to illustration needs and applied to media icons, stickers, etc.
How to Use HIROW on Various Media
Correct Usage on Colored Background
Applying HIROW to some recommended background colors (light or slightly contrasting).
Incorrect Usage on Colored Background
HIROW should not be applied to dark or overly contrasting backgrounds.
Examples of HIROW Application in Various Media 
US Headquarters
12201 Tukwila International Blvd #100,
Tukwila, Washington 98168
United States of America
Tukwila, Washington 98168
United States of America
APAC Headquarters
Jl. Genteng Kali No. 8, Genteng District,
Surabaya, East Java 60275
Indonesia
Surabaya, East Java 60275
Indonesia
Get Our Latest Updates and News
© 2024 Wowrack and its affiliates. All rights reserved.